Privacy Policy

Last updated: 10 November 2026

Hi, I’m Hayley Joy. This page explains, in plain words, what personal information we collect when you visit this website, buy something or join our launch list, and what we do with it. We follow South Africa’s Protection of Personal Information Act (POPIA).

Who we are

Imagined by Hayley Joy is the business behind this website. If you have any questions about your information, email hayley@imaginedbyhayleyjoy.co.za or call 072 784 4587.

What we collect

  • When you buy: your name, email address, phone number, delivery address and what you ordered.
  • When you join the launch list: your name and email address.
  • When you create an account: your name, email address and order history.
  • When you browse: basic technical information such as your device and browser, and small files called cookies that keep your basket working.

We never collect your card details. Payments are handled by our payment provider, and we do not see or store your card number.

Why we collect it

  • To process and deliver your order and to contact you about it.
  • To send you news about new books and products, but only if you joined the launch list. You can stop these emails at any time.
  • To keep our records and meet our tax and legal duties.
  • To keep the website working safely.

Who we share it with

We do not sell your information. We only share what is needed with the people who help us run the business:

  • our payment provider, to take your payment
  • our courier or delivery service, to deliver your order
  • MailerLite, the service we use to send launch-list emails
  • our website hosting company, which stores the website and its data

Some of these companies store information outside South Africa. We choose providers who look after it properly.

How long we keep it

We keep order records for as long as the law requires, which is usually five years. Launch-list details stay with us until you unsubscribe. After that we delete them, or keep only a note that you opted out so we do not email you again.

Your choices and rights

Under POPIA you can ask us to:

  • show you the information we hold about you
  • correct anything that is wrong
  • delete your information, where the law allows
  • stop using your information for marketing

To unsubscribe from our emails, click the “unsubscribe” link at the bottom of any email. For anything else, email us and we will reply as soon as we can.

Cookies

We use cookies to make the basket and checkout work. You can block cookies in your browser settings, but the shop may not work properly without them.

Children

Our books are for children, but this website is for the grown-ups. We do not knowingly collect information from children. If you think a child has given us their details, please tell us and we will delete them.

Keeping your information safe

We take sensible steps to protect your information, such as using a secure (https) website and trusted service providers. No system is perfectly safe, and if something goes wrong that affects you, we will let you know.

Something not right?

Please talk to us first so we can sort it out. You also have the right to complain to the Information Regulator of South Africa at inforegulator.org.za.

Changes to this page

If we change this policy we will update the date at the top of this page.